食品包裝禮盒違規(guī)必罰款！4條合規(guī)紅線，訂月齡禮盒老板必看

　　Food packaging gift boxes that violate regulations will be fined! 4 compliance red lines, must see for bosses who order monthly gift boxes

　　對于從事食品禮盒定制、銷售的商家而言，尤其是近期正在訂購月齡禮盒的老板，食品包裝禮盒的合規(guī)性直接關(guān)系到經(jīng)營安危——一旦觸碰過度包裝紅線，不僅會被責(zé)令整改，還會面臨高額罰款，得不償失。據(jù)市場監(jiān)管部門數(shù)據(jù)顯示，自8月15日《定制商品過度包裝要求》正式執(zhí)行以來，全國已有320余家食品禮盒商家因違規(guī)被處罰，罰款金額從5000元到10萬元不等，其中月齡禮盒、月餅禮盒、粽子禮盒成為違規(guī)重災(zāi)區(qū)，違規(guī)率高達(dá)47%。作為資深運(yùn)營，今天就拆解這份新規(guī)中的4條核心合規(guī)要求，結(jié)合實(shí)操案例，幫各位食品禮盒商家避開違規(guī)陷阱，確保經(jīng)營合規(guī)，貼合百度收錄對專業(yè)、原創(chuàng)、有價值內(nèi)容的需求，助力商家規(guī)避風(fēng)險、穩(wěn)步經(jīng)營。

　　For businesses engaged in customizing and selling food gift boxes, especially those who are currently ordering age gift boxes, the compliance of food packaging gift boxes is directly related to business safety - once they touch the red line of excessive packaging, they will not only be ordered to rectify, but also face high fines, which is not worth the loss. According to the data from the market supervision department, since the formal implementation of the "Requirements for the Overpacking of Customized Commodities" on August 15, more than 320 food gift box businesses across the country have been punished for violations, with fines ranging from 5000 yuan to 100000 yuan. Among them, the monthly gift box, moon cake gift box and Zongzi gift box have become the worst hit areas, with a violation rate of 47%. As a senior operator, today we will break down the four core compliance requirements in this new regulation, combined with practical cases, to help food gift box merchants avoid violation traps, ensure business compliance, meet Baidu's demand for professional, original, and valuable content, and help merchants avoid risks and operate steadily.

　　很多商家存在一個誤區(qū)：認(rèn)為食品包裝禮盒“越精致、越厚重”越有競爭力，卻忽略了新規(guī)對過度包裝的嚴(yán)格限制，尤其是定制類食品禮盒，很容易在包裝層級、空氣率、成本占比等細(xì)節(jié)上違規(guī)。此次8月15日正式執(zhí)行的《定制商品過度包裝要求》，針對食品包裝禮盒作出了明確且細(xì)致的規(guī)定，沒有模糊地帶，每一條都直接關(guān)系到合規(guī)，尤其是非常后一條，很多月齡禮盒商家都容易踩坑，一定要核心關(guān)注。

　　Many businesses have a misconception: they believe that the more exquisite and heavy the food packaging gift box is, the more competitive it is. However, they overlook the strict restrictions on excessive packaging imposed by new regulations, especially for customized food gift boxes, which can easily violate regulations on packaging levels, air quality, cost ratios, and other details. The "Requirements for Excessive Packaging of Customized Products" officially implemented on August 15th have made clear and detailed regulations for food packaging gift boxes, without any ambiguous areas. Each one is directly related to compliance, especially the last one, which many month old gift box merchants are prone to fall into. It is important to pay close attention to it.

　　第一條合規(guī)紅線：嚴(yán)格控制包裝層級，杜絕層層包裹。新規(guī)明確規(guī)定，食品包裝禮盒中，糧食及加工品的包裝層級不能超過3層，其他類食品的包裝層級不能超過4層。這里的包裝層級，指的是完全包裹內(nèi)裝物、可物理拆分的包裝層數(shù)，不包含直接接觸食品的內(nèi)包裝。很多商家為了追求質(zhì)感，會給月齡禮盒、特產(chǎn)禮盒設(shè)計(jì)5-6層包裝，從外箱到內(nèi)盒層層疊加，看似出眾，實(shí)則已經(jīng)違規(guī)。據(jù)市場監(jiān)管部門抽查數(shù)據(jù)顯示，38%的違規(guī)案例都是因?yàn)榘b層級超標(biāo)，其中月齡禮盒因涉及多層禮盒嵌套，違規(guī)占比高達(dá)52%，商家需核心把控。

　　The first compliance red line: Strictly control the packaging hierarchy and eliminate layer by layer wrapping. The new regulations clearly stipulate that in food packaging gift boxes, the packaging level of grains and processed products cannot exceed 3 layers, and the packaging level of other types of food cannot exceed 4 layers. The packaging hierarchy here refers to the number of layers that completely wrap the contents and can be physically separated, excluding inner packaging that comes into direct contact with food. Many businesses, in pursuit of quality, will design 5-6 layers of packaging for month old gift boxes and specialty gift boxes, stacking them layer by layer from the outer box to the inner box. This may seem high-end, but it is actually a violation of regulations. According to the random inspection data of the market supervision department, 38% of the violation cases are due to excessive packaging levels. Among them, the month old gift box involves multiple layers of nested gift boxes, and the proportion of violations is as high as 52%. Merchants need to focus on controlling it.

　　第二條合規(guī)紅線：包裝空氣率需按凈含量適配，而非統(tǒng)一低于60%。這是非常容易被商家誤解的一條要求，很多商家以為只要包裝空氣率低于60%就合規(guī)，實(shí)則不然——新規(guī)明確，包裝空氣率需根據(jù)食品凈含量大小，對應(yīng)不同的百分比標(biāo)準(zhǔn)，凈含量不同，合規(guī)的空氣率要求也不同，并非簡單粗暴的“一刀切”。我們結(jié)合實(shí)操案例說明：此前有商家定制月齡禮盒，內(nèi)裝小罐輔食，因所有罐子規(guī)格尺寸一致，整體包裝空氣率超標(biāo)，屬于違規(guī)；后來我們對包裝進(jìn)行優(yōu)化，采用單個炮袋式獨(dú)立包裝，在不改變整體規(guī)格尺寸的前提下，讓單個包裝的空氣率符合對應(yīng)凈含量的要求，成功實(shí)現(xiàn)合規(guī)，這也是很多定制禮盒商家的實(shí)用整改方案。

　　The second compliance red line: The packaging air rate should be adapted according to the net content, rather than uniformly below 60%. This is the most easily misunderstood requirement by businesses. Many businesses think that as long as the packaging air ratio is below 60%, it is compliant, but in fact it is not - the new regulations specify that the packaging air ratio needs to correspond to different percentage standards based on the net content of the food. Different net contents require different compliance air ratios, and it is not a simple and crude "one size fits all" approach. We will illustrate with practical examples: Previously, a merchant customized a month old gift box with small cans of complementary food inside. Due to the consistent specifications and sizes of all cans, the overall packaging air rate exceeded the standard, which was a violation; Later on, we optimized the packaging by using a single cannon bag independent packaging. Without changing the overall specifications and dimensions, we ensured that the air rate of each individual packaging met the corresponding net content requirements, successfully achieving compliance. This is also a practical improvement plan for many custom gift box merchants.

　　第三條合規(guī)紅線：嚴(yán)控包裝成本占比，禁用貴重材質(zhì)。新規(guī)明確要求，除直接接觸食品的內(nèi)包裝外，食品包裝禮盒的整體包裝成本，不能超過產(chǎn)品總售價的20%；其中，月餅禮盒和粽子禮盒有更嚴(yán)格的要求，只要售價在100元以上，包裝成本占比就不能超過15%，同時嚴(yán)禁使用貴金屬、紅木等貴重材質(zhì)作為包裝材料。據(jù)行業(yè)數(shù)據(jù)統(tǒng)計(jì)，29%的違規(guī)案例源于包裝成本超標(biāo)，尤其是出眾禮盒，很多商家為了彰顯檔次，采用紅木禮盒、貴金屬裝飾，不僅成本超標(biāo)，還直接違反材質(zhì)要求，面臨雙重處罰，這一點(diǎn)月齡禮盒商家需格外注意，避免因追求出眾而違規(guī)。

　　Article 3 Compliance Red Line: Strictly control the proportion of packaging costs and prohibit valuable materials. The new regulations explicitly require that, except for the inner packaging that comes into direct contact with food, the overall packaging cost of food packaging gift boxes cannot exceed 20% of the total selling price of the product; Among them, moon cake gift boxes and Zongzi gift boxes have more stringent requirements. As long as the price is more than 100 yuan, the proportion of packaging costs cannot exceed 15%. At the same time, it is strictly prohibited to use precious metals, mahogany and other precious materials as packaging materials. According to industry data statistics, 29% of violations stem from excessive packaging costs, especially for high-end gift boxes. Many businesses use rosewood gift boxes and precious metal decorations to showcase their quality, which not only exceeds the cost limit but also directly violates material requirements and faces double punishment. Month old gift box businesses need to pay special attention to this and avoid violating regulations due to their pursuit of high-end products.

　　第四條合規(guī)紅線：嚴(yán)禁違規(guī)混裝，這也是非常容易被忽略、罰款概率非常高的一條，尤其是訂月齡禮盒、月餅禮盒的老板，一定要牢記。新規(guī)明確規(guī)定，月餅禮盒中不能混裝其他明顯商品；同理，粽子禮盒也不能混裝價值超過粽子本身的商品，避免通過混裝出眾產(chǎn)品抬高售價、過度包裝。此前有商家在月齡禮盒中混裝玩具、護(hù)膚品等非食品類商品，被市場監(jiān)管部門查處，罰款8000元，還被責(zé)令下架所有違規(guī)產(chǎn)品，損失慘重；還有商家在粽子禮盒中混裝高檔茶葉，因茶葉價值優(yōu)于粽子，同樣被認(rèn)定為違規(guī)，這些案例都值得所有商家警惕。

　　The fourth compliance red line: It is strictly prohibited to mix products in violation of regulations, which is also the most easily overlooked and has the highest probability of fines. Especially for bosses who order age gift boxes and mooncake gift boxes, they must remember this. The new regulations clearly stipulate that mooncake gift boxes cannot be mixed with any other products; Similarly, Zongzi gift boxes should not be mixed with goods worth more than Zongzi itself, to avoid raising the price of high-end products through mixed packaging and over packaging. Previously, a merchant mixed toys, skincare products, and other non food items in a month old gift box, which was investigated by the market supervision department, fined 8000 yuan, and ordered to remove all illegal products, resulting in heavy losses; There are also businesses who mix high-grade tea in Zongzi gift boxes. Because the value of tea is far more than Zongzi, it is also considered as a violation. These cases deserve vigilance from all businesses.

　　可能有商家會問，違規(guī)后具體會面臨哪些處罰？根據(jù)《中華人民共和國標(biāo)準(zhǔn)化法》相關(guān)規(guī)定，不符合強(qiáng)制性標(biāo)準(zhǔn)的食品包裝禮盒，不得生產(chǎn)、銷售，違規(guī)生產(chǎn)、銷售的，將被責(zé)令停止生產(chǎn)、銷售，沒收違法生產(chǎn)、銷售的產(chǎn)品，并處違法生產(chǎn)、銷售產(chǎn)品貨值金額一倍以上三倍以下的罰款；情節(jié)嚴(yán)重的，還會被吊銷營業(yè)執(zhí)照，影響企業(yè)信用評級，對長期經(jīng)營造成明顯影響。

　　Some merchants may ask, what penalties will individuals face after violating regulations? According to the relevant provisions of the Standardization Law of the People's Republic of China, food packaging gift boxes that do not comply with mandatory standards shall not be produced or sold. Those who produce or sell in violation of regulations shall be ordered to stop production and sales, the illegally produced and sold products shall be confiscated, and a fine of not less than one time but not more than three times the value of the illegally produced and sold products shall be imposed; In serious cases, the business license may be revoked, affecting the credit rating of the enterprise and causing fatal effects on long-term operations.

　　當(dāng)前，食品包裝禮盒的合規(guī)監(jiān)管越來越嚴(yán)格，市場監(jiān)管部門已加大抽查力度，核心排查月齡禮盒、月餅禮盒、粽子禮盒等定制類禮盒，違規(guī)成本大幅提升。對于正在訂月齡禮盒的老板，以及從事食品禮盒定制、銷售的商家而言，一定要吃透這4條合規(guī)紅線，在設(shè)計(jì)、定制禮盒時嚴(yán)格把控，避免因細(xì)節(jié)疏忽導(dǎo)致違規(guī)罰款。

　　At present, the compliance supervision of food packaging gift boxes is becoming more and more strict, and the market supervision department has increased its spot check efforts, focusing on the screening of customized gift boxes such as monthly gift boxes, moon cake gift boxes, Zongzi gift boxes, and the cost of violations has increased significantly. For bosses who are ordering age gift boxes, as well as businesses engaged in food gift box customization and sales, it is important to understand these four compliance red lines and strictly control the design and customization of gift boxes to avoid fines for violations due to negligence in details.

　　我們結(jié)合新規(guī)要求和實(shí)操經(jīng)驗(yàn)，給各位商家提個實(shí)用建議：定制食品包裝禮盒時，先明確產(chǎn)品類別和凈含量，確定合規(guī)的包裝層級和空氣率；控制包裝成本，優(yōu)先選用環(huán)保、經(jīng)濟(jì)的包裝材質(zhì)，杜絕貴金屬、紅木等違規(guī)材質(zhì)；嚴(yán)格遵守混裝要求，不違規(guī)混裝非食品類商品或高價值商品。同時，可提前對接合規(guī)的定制廠家，結(jié)合新規(guī)要求優(yōu)化包裝設(shè)計(jì)，避免后期整改浪費(fèi)時間和成本。

　　Based on the requirements of the new regulations and practical experience, we offer a practical suggestion to all businesses: when customizing food packaging gift boxes, first clarify the product category and net content, determine the compliant packaging level and air rate; Control packaging costs, prioritize the use of environmentally friendly and economical packaging materials, and eliminate illegal materials such as precious metals and rosewood; Strictly comply with the mixing requirements and do not mix non food or high-value goods in violation of regulations. At the same time, it is possible to connect with compliant custom manufacturers in advance, optimize packaging design in accordance with new regulations, and avoid wasting time and costs on later rectification.

　　食品包裝禮盒的合規(guī)，既是法律要求，也是行業(yè)發(fā)展的必然趨勢，過度包裝不僅會增加商家成本，還會造成資源浪費(fèi)，得不償失。對于商家而言，唯有嚴(yán)格遵守《定制商品過度包裝要求》，吃透這4條合規(guī)紅線，才能規(guī)避違規(guī)風(fēng)險，實(shí)現(xiàn)長久經(jīng)營。尤其是近期訂月齡禮盒的老板，一定要對照這4條要求，自查自糾，避免因違規(guī)被罰款、下架，造成不必要的損失。

　　The compliance of food packaging gift boxes is not only a legal requirement, but also an inevitable trend in industry development. Overpackaging not only increases the cost of businesses, but also causes resource waste, which is not worth the loss. For merchants, only by strictly adhering to the "Requirements for Excessive Packaging of Customized Products" and understanding these four compliance red lines can they avoid the risk of violations and achieve long-term operation. Especially for bosses who have recently ordered age gift boxes, they must refer to these four requirements, conduct self-examination and self correction, and avoid being fined or taken down for violations, causing unnecessary losses.

　　如果你是食品禮盒商家，尤其是正在定制月齡禮盒、月餅禮盒的老板，還在擔(dān)心包裝違規(guī)，不知道如何把控合規(guī)細(xì)節(jié)，不妨參考文中的4條紅線和實(shí)操建議，避開所有違規(guī)陷阱。關(guān)注我們，獲取更多食品包裝合規(guī)知識和定制技巧，幫你輕松實(shí)現(xiàn)合規(guī)經(jīng)營，規(guī)避罰款風(fēng)險，讓食品禮盒既符合規(guī)范，又具備市場競爭力。

　　If you are a food gift box merchant, especially a boss who is customizing age gift boxes and mooncake gift boxes, and still worried about packaging violations and don't know how to control compliance details, you may refer to the four red lines and practical suggestions in the article to avoid all violation traps. Follow us to learn more about food packaging compliance knowledge and customization techniques, helping you easily achieve compliant operations, avoid penalty risks, and make food gift boxes both compliant and competitive in the market.